Copenhagen-based Soulland and Iceland-based 66°North have collaborated on a number of collections and for Spring/Summer 2018, the labels are dropping a technical wear line for the warm weather months.
The collection consists of 17 performance pieces, including a lightweight shell and fleece jackets, breathable t-shirts, running pants and durable shorts, as well as a small line of accessories that includes bags, hats and gloves. Pioneering in warm parkas and winter technical wear, the Spring/Summer 2018 collection is the first time Soulland and 66°North are focusing on warm weather-appropriate clothing. The third collaborative capsule is based on lightweight outerwear, as well as athletic apparel. The high-performance labels launched their technical wear line with a subdued color palette of black and white, however balance is reached through the incorporation of yellow and floral patterns.
Photo Credits: Sascha Oda
Spring-Appropriate Technical Wear
Soulland & 66°North Collaborated on a Third Line for Spring
Trend Themes
1. Technical Wear for Spring - Disruptive innovation opportunity: Develop lightweight and breathable technical wear specifically designed for warm weather months.
2. Performance Accessories - Disruptive innovation opportunity: Create a line of functional accessories such as bags, hats, and gloves that complement performance wear.
3. Collaborative Capsule Collections - Disruptive innovation opportunity: Foster partnerships between fashion and outdoor brands to create specialized capsule collections targeting specific seasons.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate technical features and materials into fashion design to create functional and stylish clothing.
2. Outdoor Gear - Disruptive innovation opportunity: Expand product offerings to include warm weather technical wear for outdoor enthusiasts.
3. Athletic Apparel - Disruptive innovation opportunity: Combine fashion-forward designs with performance fabrics to create a new niche market in athletic apparel.