Microblogging platforms like Twitter have skyrocketed in popularity as users read the mini-updates of their friends; Yammer brings this phenomenon to the workplace. With Twitter, users are asked, "What are you doing?" Yammer asks your colleagues, "What are you working on?"
Yammer won the $50,000 top prize for start-ups at TechCrunch50. Only people with a common email address can participate in order to 'follow' each other.
It’s far more friendly than a corporate intranet because it’s real-time and informal. It’s free until the company wants to officially integrate Yammer into their offices and claim networks as their own, at which point a price structure is employed.
Twitter for Businesses
Yammer Brings Microblogging to Work
Trend Themes
1. Workplace Microblogging - Yammer's microblogging platform brings real-time and informal communication to the workplace, disrupting traditional corporate intranets.
2. Real-time Collaboration - Yammer's real-time communication fosters collaboration and innovation amongst colleagues, disrupting the way traditional offices operate.
3. Collaborative Tools - Yammer's collaboration tools, including file sharing and group messaging, disrupt the traditional way businesses communicate and collaborate.
Industry Implications
1. Enterprise Communication - Yammer's microblogging platform disrupts traditional enterprise communication and offers new opportunities for real-time and informal collaboration amongst colleagues.
2. HR Technology - Yammer's platform offers new HR technology solutions for companies looking to foster a stronger sense of community and collaboration amongst their employees.
3. Social Networking - Yammer's microblogging platform brings social networking to the workplace, disrupting traditional forms of communication and collaboration.