Nike’s Air Ship silhouette has now returned for a modern audience, boasting new features and design elements for its ‘Team Orange’ colorway. The sneaker is an icon in its own right, known for famously being the first sneaker Michael Jordan wore in the NBA.
For the ‘Team Orange’ colorway, the sneaker's sock liner designates it as a Jordan Brand shoe even though the silhouette still features the typical Nike branding. The sneaker uses white leather uppers and a white midsole unit, while the Swoosh, collar, and tongue branding have been covered in ‘Team Orange.’ The Jumpman logo sits on the sock liner, while the sneaker rests on an orange rubber outsole.
The Nike Air Ship ‘Team Orange’ launches on Nike and select retailers during the 2022 Holiday season for an expected price of $150 USD.
Orange-Accented Leather Shoes
The Nike Air Ship 'Team Orange' Hits Shelves This Holiday Season
Trend Themes
1. Nostalgia-inspired Footwear - There is an opportunity for shoe brands to tap into the nostalgia of iconic designs and styles, creating modern updates with new features and brand collaborations.
2. Brand Collaboration - Partnering with influencers or other brands can create unique new designs and marketing opportunities, increasing brand awareness and sales.
3. Colorway Integration - Adding bold colors to classic designs can create excitement and demand, breathing new life into old silhouettes and garnering attention from a wider audience.
Industry Implications
1. Footwear - Shoe brands could benefit from incorporating beloved and historic designs into their collections, and exploring partnerships with other brands or influencers to create limited edition designs.
2. Fashion - Fashion brands can learn from Nike's brand collaboration strategy, incorporating unique collaborations and limited edition products to increase brand awareness and sales.
3. Marketing - Marketing agencies and departments can explore the power of nostalgia and collaborations for brand strategy to add excitement and interest to marketing campaigns.