In honor of National Iced Tea Day (June 10th), PepsiCo's Pure Leaf has expanded its offerings to include new tea-inspired loungewear. The curated collection pays homage to the brand's tea, with vibrant hues and clever sayings including "I'm Always Extra" and "Life’s a Peach."
The new tea-inspired loungewear series boasts a range of comfort-focused apparel including t-shirts, hoodies, and matching biker shorts–all crafted to "keep you cozy all summer long." Consumers can purchase the limited-edition collection while supplies last starting June 10th, 2021 at PureLeafIcedTees.com.
Socially driven holidays like National Iced Tea Day provide ideal opportunities to create unique, niche experiences for consumers during less busy seasons. By tapping into this unique holiday, the brand will appeal to Millennial and Gen Z consumers who frequently spend time on social media.
Tea-Inspired Loungewear
Pure Leaf Enters Fashion World This National Iced Tea Day
Trend Themes
1. Tea-inspired Fashion - Brands can create unique and limited-edition fashion collections inspired by food and beverage to appeal to younger audiences.
2. Social Media Holidays - Using holidays like National Iced Tea Day for marketing can help brands create buzz around their products and reach new audiences.
3. Comfort-focused Apparel - Offering loungewear, athleisure, and other comfort-focused apparel can be a profitable niche market that brands can tap into.
Industry Implications
1. Food and Beverage - Brands in the food and beverage industry can leverage their products to create unique fashion collections for their target audiences.
2. Fashion - Fashion brands can create food and beverage-inspired collections to attract consumers who are interested in unique and limited-edition items.
3. E-commerce - Creating limited-edition collections can be a successful e-commerce strategy that generates buzz and creates a sense of urgency among consumers.