In order to help couples enjoy enough tea for two people, the Art of Tea put together the Curve Tea for Two Gift Set. This kit includes a sampling of two hot drink blends, Tea for Him and Tea for Her, plus two Curve teacups so that they can be enjoyed whether a pair is together or apart.
Although the teas could be consumed by anyone, the fragrant Tea for Her was prepared to support restorative mind and body balance in women with a relaxing caffeine-free tea. On the other end of the spectrum, the Tea for Him is made with the invigorating Ashwagandha root, which literally translates to mean "the power of a horse."
This pair of teas makes a healthy gift for two.
Twosome Tea Sets
This Art of Tea Set Supplies Tea for Two People
Trend Themes
1. Gift Sets for Couples - Creating gift sets for couples is a disruptive innovation because it caters specifically to promoting togetherness and sharing.
2. Gendered Tea Blends - Creating gender-specific tea blends is a disruptive innovation because it allows companies to tap into gender-based marketing strategies.
3. Functional Tea Blends - Creating functional tea blends that cater specifically to different demographic groups based on their tastes and preferences is a disruptive innovation because it addresses specific health and wellness needs.
Industry Implications
1. Tea - The tea industry can benefit from creating tea blends for specific gender demographics or for couples, as well as functional tea blends that address specific health and wellness needs.
2. Gifts and Souvenirs - The gift and souvenir industry can benefit from offering gift sets that cater specifically to couples with specialized themes.
3. Health and Wellness - The health and wellness industry can benefit from introducing specialized tea blends that address specific health concerns for different demographic groups.