TAZO recently expanded its line of best-selling flavorful, ready-to-drink iced teas with the new tea flavor, CALM. The new addition is a soothing tea infused with a unique blend of chamomile, lemongrass, hibiscus, and spearmint. The herbal tea beverage is caffeine-free as well as low in sugar and the beverage boasts only 5g of sugar and 20 calories per 12fl oz serving.
The TAZO CALM flavor joins the lineup of TAZO’s other ready-to-drink tea flavors, including Zen, Awake, and Passion.
All of TAZO’s ready-to-drink teas will appeal to health-conscious consumers as they are 100% USDA organic, non-GMO, and include no artificial colors.
Consumers can shop the new flavors–as well as the existing lineup– in the refrigerated section of grocery retailers.
Soothing Flavorful Herbal Teas
TAZO Recently Unveiled a New Ready to Drink Tea Flavor, CALM
Trend Themes
1. Herbal Tea Beverages - Expanding the market of herbal tea beverages, featuring unique blends and a variety of flavors, using organic and all-natural ingredients with reduced sugar and calories.
2. Ready-to-drink Tea Market - Ready-to-drink herbal tea is a rapidly growing market that appeals to health-conscious consumers, with the demand for organic, non-GMO and clean label products.
3. Low-sugar Beverages - Low-sugar herbal tea beverages that are tasty and flavorful offer a good option for consumers who are looking for natural and healthier alternatives to sugary drinks.
Industry Implications
1. Beverage Industry - The beverage industry could create new product offerings that cater to the increasing demand for ready-to-drink organic herbal tea beverages with low sugar and calories.
2. Retail Industry - The retail industry can start stocking and promoting the diverse range of ready-to-drink herbal teas that offer unique blends, are organic, low-sugar, healthy and flavorful.
3. Wellness Industry - The wellness industry could create innovative and disruptive products and services that build upon the health and wellness benefits of herbal teas, including devices and apps that track their consumption and effect on the body.