The brand 'Bewley's' sought to offer a limited edition range of tea chests for its consumers and enlisted 'RichardsDee' agency to create them.
The brand has been around for many years and is known for its classic approach to tea, a fact that it wanted to reflect in the packaging of these boxes. RichardsDee also wanted to reflect the fact that the process of drinking tea is one that requires one to savor the flavors more than other drinks. The tea chests come in the form of simple wooden boxes that open at the top and feature the brand's labeling on them -- with each individual tea being discerned by color.
This limited edition packaging is able to reflect the historical tradition of tea drinking while encouraging current-day consumers to purchase it.
Wooden Tea Chests
'Bewley's' is Offering Limited Edition Packaging for Its Teas
Trend Themes
1. Limited Edition Packaging - Creating exclusive and unique packaging designs to appeal to consumers' desire for one-of-a-kind products.
2. Reflecting Tradition in Packaging - Incorporating traditional elements and historical references in product packaging to evoke a sense of heritage and authenticity.
3. Savoring the Experience - Designing packaging that highlights the process of consuming a product and encourages consumers to take their time and enjoy it.
Industry Implications
1. Food and Beverage - Exploring innovative ways to package and present food and beverage products to enhance the overall consumer experience.
2. Luxury Goods - Integrating elements of exclusivity and uniqueness into product packaging and design to appeal to affluent consumers.
3. Marketing and Advertising - Utilizing creative packaging designs as a marketing tool to attract attention and create a unique brand identity.