Mnum tea bags have been given a personality by design studio Wdaru. The peculiar packaging, shaped into ice block tubs and school buses, houses odd-looking little people as holders to the beverage sacks. They look like they are wearing the packs of tea as towels or pants.
The Munm concept, though somewhat crudely executed, shows creativity. The characters look cute lounging in a cup of hot water while steeping away their woes--especially those guys rescued from their soak in ice water!
Bizarre Tea Packaging
Mnum's Little People Wear Tea Bags as Towels
Trend Themes
1. Novelty Tea Packaging - Design studios and tea companies can collaborate to create unique and quirky packaging to attract customers and provide a memorable drinking experience.
2. Customized Tea Personas - Tea companies can offer personalized tea personas that match customers' preferences, including their hobbies, favorite colors, and designs.
3. Tea as an Art Form - Tea companies can elevate their products into an art form by collaborating with artists and designers to create visually-stunning and unique tea bags, creating a new market for collectors.
Industry Implications
1. Tea Industry - Tea companies can invest in innovative packaging and personalized tea personas to differentiate themselves from competitors and appeal to a wider customer base.
2. Design Industry - Design studios can collaborate with tea companies to create unique and quirky packaging and teas that stretch the boundaries of traditional tea packaging.
3. Art Industry - Artists can collaborate with tea companies to create striking and visually-stunning tea packaging that can be collected as works of art.