If you're a fan of Taylor Swift, but not in the mood for love this Valentine's Day, then a visit to the new Taylor Swift-themed breakup pop-up may be in order.
On January 12, 2023, the Instagram account for Chicago Bucket Listers announced that a Taylor Swift-themed breakup pop-up would be coming to the city for Valentine's Day. The event is officially called 'Bad Blood: a Taylor-themed Break-Up Bar,' and it will take place from January 27 until February 26, 2023. According to Chicago Bucket Listers, admission is $20 per person and your ticket gets you a free welcome drink, access to photo opportunities, visits with on-site tarot card readers, and more. As the event's organizers put it: "Whether you want to sing about your lover, those who were never yours, those you’re never getting back together with, or those who still have your scarf, this is the perfect place for you." Just keep in mind that Taylor herself will not be making an appearance.
Breakup Bar Pop-Ups
A Taylor Swift-Themed Breakup Pop-Up is Coming to Chicago for Valentine's Day
Trend Themes
1. Breakup Bar Pop-ups - Pop-up bars themed around breakups will become popular for Valentine's Day and beyond.
2. Themed Event Marketing - Marketing events around popular culture and media will increase in frequency, as people crave more immersive and interactive experiences.
3. Tarot Card Readers in Events - Having tarot card readers as part of event entertainment and experience could increase the overall level of engagement and interactivity.
Industry Implications
1. Food and Beverage - Bars and restaurants can implement breakup themed pop-ups to attract a new, younger audience who are interested in these types of experiences.
2. Entertainment - Entertainment companies can create more immersive, themed experiences to attract customers and increase engagement with their brands.
3. Hospitality - Hotels and resorts can incorporate more themed events and features, like tarot card readers, to offer unique experiences and stand out in a crowded market.