When one thinks of New York, one of the first things that come to mind is the city's iconic yellow taxis, so Helmut Lang created a NYC taxi-themed capsule collection, which pays homage to the iconic yellow vehicles.
In 1988, Helmut Lang made advertising history as the first designer to be featured in an ad on top of a taxi. This month in New York, 275 taxis branded with the designer's name will be circulating throughout the city, celebrating the Helmut Lang's history, while promoting the new collection.
The collection is comprised of a yellow hoodie, a black hoodie and a white long-sleeved graphic tee. The minimalist looks feature vibrant color palettes that boast simple phrases, such as "Taxi" or the designer's name.
Designer Taxi Capsule Collections
Helmut Lang's Three-Piece Line Features a Taxi-Themed Capsule
Trend Themes
1. Taxi-themed Fashion - Fashion brands can create more taxi-themed collections that celebrate iconic symbols of cities.
2. Branded Transportation - Companies can capitalize on branded transportation opportunities as a way to promote products and services.
3. Minimalist Streetwear - The popularity of minimalist streetwear can inspire designers to create simple yet impactful ensembles.
Industry Implications
1. Fashion - Fashion industry players can explore more innovative ways to showcase icons and symbols of cities in their collections.
2. Advertising - The use of branded transportation can create unique advertising opportunities for companies looking to promote new products and services.
3. Tourism - Tourism agencies can use taxi-themed promotions as a way to highlight and celebrate city culture.