Likely the best known tattoo artist in the world, Kat Von D, has extended her range of cosmetics for Sephora.
Products such as the Concealer Tattoo not only mask any tattoo, but they are also very good at camouflaging hardcore bags under the eyes. The range also includes brushes and eye shadows with cool names hinting at their tattoo roots like an eyeliner called Inked Up Eyes and a lipstick named Pout Out Loud.
Implications - This collection, created by Kat Von D, brings together Hollywood glamor of a bygone era and a hip, distinctly LA feel. All in all, it's simply phenomenal tattoo-inspired makeup.
Tattoo Inspired Makeup
Kat Von D Promotes Badass Cosmetics For Sephora
Trend Themes
1. Tattoo-inspired Makeup - The trend of creating makeup products inspired by tattoos presents disruptive innovation opportunities in the beauty industry.
2. Cosmetics Collaboration - The collaboration between tattoo artist Kat Von D and Sephora opens up possibilities for disruptive innovation in the cosmetics industry.
3. Alternative Makeup Styles - The introduction of tattoo-inspired makeup offers an alternative style for consumers and creates opportunities for disruptive innovation in the makeup industry.
Industry Implications
1. Beauty - The beauty industry can explore disruptive innovation opportunities by incorporating tattoo-inspired makeup products into their offerings.
2. Cosmetics - The cosmetics industry can leverage the collaboration between Kat Von D and Sephora to introduce exciting and unique products that disrupt the market.
3. Fashion - The fashion industry can embrace tattoo-inspired makeup as a trend and incorporate it into their runway looks, creating disruptive innovation in the industry.