Brazilian company Tatil Design wanted to be create something different that all their clients and potential clients would remember. Their solution was to us a laser to etch drawings, designs and logos into dead leaves and use them as business cards.
Dubbed, “Natural Medium,†these business cards make for a truly unique promotional marketing tool. They are especially gorgeous to look at against the sun, revealing all the details of the design.
Implications - TOO BROAD. WHAT STYLE IS THIS? IS IT A DIFFERENT USE OF MEDIUM? CUSTOMIZATION? GREEN?
This fresh advertising uses a truly unique adaptation on current mundane advertising tricks. This different style of market is unique ensures that the company is represented with a very particular unique personal style. This customization trick allows consumers to connect with the company and allows them to stand apart from their competitors.
Leafy Business Cards
Tatil Design Creates 'Natural Medium' as Unique Promotional Tool
Trend Themes
1. Customization Marketing - Using personalized business cards made from natural materials creates a unique and memorable promotional tool.
2. Eco-friendly Advertising - Using dead leaves as business cards taps into the growing trend of sustainable and eco-friendly practices.
3. Alternative Mediums - Exploring unconventional materials for marketing materials presents an opportunity for innovative and attention-grabbing campaigns.
Industry Implications
1. Design and Printing - The design and printing industry can leverage customization marketing to offer unique, personalized promotional materials to clients.
2. Marketing and Advertising - The marketing and advertising industry can tap into the trend of eco-friendly advertising, providing clients with sustainable and impactful promotional strategies.
3. Environmental Products and Services - The environmental products and services industry can explore the use of alternative mediums like dead leaves for marketing and branding purposes.