Faux Pool Runways

The Tata-naka SS13 Collection is Filled With Quirky Feminine Fashion

The Tata-naka SS13 collection is as quirky as its runway setup. Shot in studio with a faux outdoor pool backdrop, complete with images of palm trees and rippling blue flooring, it complements the summery outfits perfectly. From bright yellow frocks to sweetly pink jumpers and adorably illustrated prints, the Tata-naka SS13 collection is fit for the fashionable and feminine woman looking to add some youthful elements to her wardrobe.

Unveiled during London Fashion Week, the models showcasing theTata-naka SS13 collection walked down a white diving board. Instead of taking a literal plunge into the fake pool, however, they simply plunged into cute ensembles to the delight of show goers. The looks were perfected with voluminous short coifs and red lips that bring to mind the '60s Stepford wife.
Trend Themes
1. Quirky Fashion - Opportunity for fashion designers to create unconventional clothing lines that showcase unique design features and artistic expression.
2. Fake Runways - Opportunity to experiment with innovative runway setups that add an element of surprise and creativity to fashion shows.
3. Youthful Elements - Opportunity to create clothing lines that appeal to the younger generation with bright colors, bold prints and playful designs.
Industry Implications
1. Fashion - Fashion designers can experiment with new styles and designs and use technology to create innovative runway setups to showcase their collections.
2. Event Management - Event planners can incorporate fake runways and creative backdrops in their event designs to make them stand out and create a memorable experience for attendees.
3. Marketing & Advertising - Marketing and advertising agencies can use quirky fashion shows and innovative runway setups to promote brands and products in a unique and captivating way.

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