Design studio Taste Space has designed a Bangkok cafe into an experiential coffee house. The coffee house 'Paga' is located on a busy strip in Bangkok's Watthana district. The space is a cafe as well as an in-house roastery.
The designers drew on the process of coffee roasting to inform the cafe's aesthetic. They were inspired by the actual mountains where coffee beans are cultivated and used this idea of grandeur to inform the large, three-storeyed storefront. Each floor serves its own purpose and has its own story. The third floor is where coffee beans are stored, and symbolizes the peak of the mountain. The second floor is completed with seating areas for customers as well as the actual coffee roasting machines. While the first floor is completed with the triangular bar. The storefront is completed with glass walls, which allows customers to experience the roasting process first-hand.
Experiential Coffee Houses
Taste Space Designed a Café That Invites Customers on a Coffee Journey
Trend Themes
1. Experiential Coffee Houses - Coffee shops are embracing an experiential approach, creating immersive and visually appealing spaces for customers to enjoy.
2. Coffee Roasting Aesthetic - Coffee shops are using the coffee roasting process as inspiration for their shop's aesthetic, creating unique and visually stunning storefronts.
3. Third Wave Coffee Movement - The third wave coffee movement is gaining popularity, encouraging a focus on specialty coffee and the experience surrounding it.
Industry Implications
1. Hospitality - Hotels, restaurants, and cafes can incorporate an experiential approach to create unique and memorable experiences for their customers.
2. Interior Design - Interior designers can take inspiration from the coffee roasting process to create unique and visually appealing storefront designs.
3. Coffee Roasting and Production - Coffee producers and roasters can create immersive experiences for customers by opening their facilities to the public and showcasing their processes.