Designer Abraham Peter is attempting to help Targus reach a younger audience with his Targus Helix backpack concept. The Helix backpack is designed for teenagers and young creatives and features a slew of functional and creative features.
The Targus Helix backpack has a minimalist look and is meant to be used as a canvas for its owner. The bag is designed with two pockets: one for a laptop and the other for books and supplies. Each pocket has a side zipper, making it easy to reach in and out. Helix also features a built-in battery charged via kinetic energy that can give gadgets extra juice on-the-go. Helix also comes with its own hood, something no backpack or laptop bag can claim.
Hooded Book Bags
The Targus Helix Backpack is Designed for Millennials and Young Creatives
Trend Themes
1. Functional Gear - Designing backpacks and bags with functional features that cater to the needs of specific target audiences, such as millennials, can disrupt industries by providing options tailored to different demographics.
2. Minimalist Design - Adopting minimalist design elements in the development of products, such as backpacks and bags, can provide new and unique alternatives in an industry where flashy designs are a norm.
3. Kinetic Charging - Incorporating kinetic charging technology into products, such as backpacks and bags, can disrupt industries by providing a sustainable and energy-efficient charging option for individuals on-the-go.
Industry Implications
1. Fashion Industry - Integrating technology into the fashion industry, such as with kinetic charging backpacks, can provide a new and unique way to accessorize while catering to the needs and interests of younger generations.
2. Electronics Industry - Collaborating with designers and backpack manufacturers to create innovative products with kinetic charging technology can disrupt the electronics industry by providing a sustainable and convenient charging option for tech gadgets.
3. Education Industry - Designing backpacks and bags with functional features tailored to the needs of students, such as pockets for laptops and books, can disrupt the education industry by providing practical solutions to everyday problems.