American beauty brand Hēladerm offers a targeted skincare line. It is powered by ingredients that are recommended by skin professionals.
Hēladerm's formulas work to increase the vibrancy and radiance of one's complexion while promoting healthy-looking skin. The products are meant for women in their 40s, 50s, and beyond. The range of skincare is formulated to answer the needs of changing skin and specific problems such as hyperpigmentation, loss of collagen, and thinning skin.
The Morning Glow Bundle and the Evening Restorative Bundle are great introductions to Hēladerm's targeted skincare line. The former includes the Melting Cleanser, Vitamin C Serum, and Illuminating Crème. The latter swaps out the Vitamin C Serum for the Retinol 2.5% Serum. Both promise to cleanse, treat, and moisturize the skin
Targeted Skincare Lines
Hēladerm Caters to Women in Their 40s and Beyond
Trend Themes
1. Targeted Skincare - The trend of developing skincare products that address specific skin concerns for different age groups and skin types, providing customized solutions.
2. Professional Ingredients - The trend of using ingredients recommended by skin professionals in skincare formulations to enhance efficacy and results.
3. Anti-aging Solutions - The trend of creating skincare products that target signs of aging such as hyperpigmentation, loss of collagen, and thinning skin, catering to older women looking for effective anti-aging solutions.
Industry Implications
1. Beauty and Skincare - Opportunity for beauty brands to develop targeted skincare lines catering to specific age groups and skin concerns, offering customized solutions.
2. Dermatology - Opportunity for dermatologists and skin professionals to recommend and partner with skincare brands to create effective skincare formulations using professional ingredients.
3. Wellness and Aging - Opportunity for wellness industry and brands to focus on developing anti-aging solutions specifically for women in their 40s, 50s, and beyond, addressing their unique skincare needs.