Amsterdam street walkers were shocked when they found a severed arm lying down on the street. If you look closely, you'll see this is a great examples of guerrilla marketing.
The arm was holding a copy of the Death Proof DVD, the latest movie starring Quentin Tarantino. The bloody limbs was found in front of Tuschinski, one of the largest cinemas in the Netherlands.
The campaign was done by New Message.
Implications - Consumers in modern society are only attracted to products that will shock them in some way. Items that contain an element of unconventionality are appealing to those shoppers who want to experience something new.
Severed Arm Holds DVD
Guerrilla Marketing for Death Proof
Trend Themes
1. Shock Marketing - Opportunity for businesses to utilize unconventional and shocking tactics to attract consumers.
2. Guerrilla Advertising - Potential for businesses to employ unconventional and low-cost advertising strategies to create a memorable impact.
3. Experiential Marketing - Opportunity for businesses to create immersive and unique experiences for consumers to drive product engagement.
Industry Implications
1. Film Industry - Using shock marketing methods to promote new movie releases and create buzz around them.
2. Advertising Industry - Employing guerrilla advertising techniques to create memorable and impactful campaigns for clients.
3. Entertainment Industry - Utilizing experiential marketing to create immersive experiences for consumers and enhance their engagement with entertainment products.