Tangerine customers who frequent the movie theater might enjoy a new perk that is offered to them through Cineplex’s famous loyalty program – the SCENE card. This has been one of the more well-known and longest-running programs in Toronto and it is run by Cineplex and Scotiabank.
For Tangerine customers, the loyalty program will run something that is called ‘Tangerine Tuesday.’ Of course, with Cineplex, Tuesday boasts reduced prices on movie tickets for all guests, but Tangerine customers will enjoy a further discount at admission, as well as a free upgrade from a regular to a large popcorn if the purchase is made using one’s Tangerine card. Albeit humble, SCENE is diverse in its special promotions.
Co-Branded Loyalty Incentives
Cineplex’ SCENE Card Has a Perk for Tangerine Customers
Trend Themes
1. Co-branded Loyalty Programs - The integration of two brands' loyalty programs to offer greater incentives for their shared customer base creates an opportunity for disruptive innovation in customer retention and acquisition strategies.
2. Special Promotions for Selected Customer Base - Offering unique incentives and promotions to targeted customers, such as those who have a specific credit card, provides an opportunity for disruptive innovation in personalization and segmentation strategies.
3. Discounts for Specific Day of Week - Reduced prices on certain days of the week, such as Tuesday, creates an opportunity for disruptive innovation in driving traffic towards a business during off-peak periods.
Industry Implications
1. Financial Services - Partnering with a company that offers financial services, such as banks or credit card companies, to enhance a loyalty program provides an opportunity for disruptive innovation in customer acquisition and retention strategies.
2. Entertainment - Incorporating discounts and personalized promotions for customers of an entertainment company, such as Cineplex, creates an opportunity for disruptive innovation in increasing customer engagement and loyalty.
3. Hospitality - Offering discounts on specific days of the week, particularly during off-peak periods, creates an opportunity for disruptive innovation in driving traffic towards a hospitality business, such as hotels or restaurants.