Forget the traditional way of mixing cocktail and spice up your party with Tanaka, a cocktail shaker which is used as a yoyo. Just 3 steps to create your cocktail. Fill it with liqueur and ice. Check the liquid level. Then, you're ready to spin it down and up in your own style.
Implications - This Tanaka yoyo cocktail shaker is the perfect example of a staple item reinvented for creativity and novelty, as well as function. The martini shaker is an iconic item that most wouldn't think to alter; however, creative companies like Tanaka realize that, though some products are tried, tested and true, there is always room for innovation.
Yo Yo Cocktail Shaker
Shaken, Stirred or Bounced?
Trend Themes
1. Reimagined Bar Tools - Opportunities for disruptive innovation in reinventing traditional bar tools for increased creativity, novelty, and function.
2. Interactive Drinking Experiences - Opportunities for disruptive innovation in creating interactive and engaging drinking experiences for consumers.
3. Multi-functional Products - Opportunities for disruptive innovation in designing multi-functional products that can serve more than one purpose, such as this yoyo cocktail shaker.
Industry Implications
1. Beverage Industry - Opportunities for disruptive innovation in designing more interactive and engaging drinking experiences for consumers, such as the Tanaka yoyo cocktail shaker.
2. Kitchenware Industry - Opportunities for disruptive innovation in designing multi-functional kitchen products, such as this yoyo cocktail shaker, that can serve multiple purposes and add an element of fun to everyday tasks.
3. Hospitality Industry - Opportunities for disruptive innovation in designing unique and immersive bar experiences for consumers, featuring novel and interactive bar tools such as the Tanaka yoyo cocktail shaker.