Gunslinging cowboys of the wild west trade in pistols for hairdryers in the Takeshy Kurosawa Spring/Summer 2012 campaign shots. Captured by Italian photographer Simon, the lookbook stars Lewis Grant as the bad boy in plaid, armed with a bottle of whiskey and posing in a rundown motel room. Walking the fine line between edgy and playful, Lewish showcases some of the line's hottest looks of the season, with the help of stylist Alex Vaccani.
While many designers are going the way of bold prints and vibrant colors for menswear this year, Takeshy Kurosawa stays true to its classic denim spirit, but creates an ultra-cool "urban cowboy" look with modern accessories and a mix of textures and patterns. Proving that you don't have to sacrifice fashion in order to maintain a rugged bad boy look, the Takeshy Kurosawa Spring/Summer 2012 collection is the perfect combination between casual street style and runway-ready looks.
Wild Western Outlaw Lookbooks
Takeshy Kurosawa Spring/Summer 2012 is Cowboy-Chic
Trend Themes
1. Wild West-inspired Fashion - Opportunity to create edgy streetwear with a mix of traditional Western-style garments and modern accessories.
2. Urban Cowboy Style - Opportunity to explore new ways of presenting traditional cowboy style in a modern, urban context for men's fashion.
3. Mixing Textures and Patterns - Opportunity to experiment with combining different textures and patterns in clothing design to create unique looks.
Industry Implications
1. Fashion Industry - Opportunity for clothing designers to draw inspiration from the rugged style of the Wild West and modernize it for the contemporary market.
2. Menswear Industry - Opportunity for menswear designers to play with the classic cowboy aesthetic and add contemporary elements for a fresh take on the traditional style.
3. Accessories Industry - Opportunity for accessory designers to create unique pieces that complement and enhance urban cowboy looks.