Traditional take out box packaging that's made of styrofoam, plastic or some sort of paper usually have pretty basic, but unappealing designs that are not great in terms of their aesthetics and impact on the environment.
This packaging concept by Swedish graphic design student Gustav Karlsson flips all of these notions on their head, turning greasy take out packaging into something that's stylish and eco-friendly, inspired by vintage camera bags.
Karlsson's designs were created for a Swedish vegetarian restaurant, bar and cinema called Kino and includes three different kinds of containers with different functions. All of the take out containers are equipped with easy-to-carry handles and lids that are just as convenient to open and close.
Purse-Like Takeout Bags
Gustav Karlsson Reimagines the Take Out Box to Be Chic and Eco-Friendly
Trend Themes
1. Stylish Takeout Packaging - Opportunity to disrupt the takeout industry by creating aesthetically pleasing and eco-friendly packaging designs that enhance the customer experience.
2. Eco-friendly Innovation - Potential for disruptive innovation in the packaging industry by developing alternative materials and sustainable production methods to replace harmful packaging materials.
3. Functional Container Design - Opportunity to transform traditional takeout containers into functional and user-friendly designs that improve convenience and ease of use for customers.
Industry Implications
1. Food Packaging - Innovative packaging solutions that prioritize aesthetics, sustainability, and functionality have the potential to shake up the traditional food packaging industry.
2. Graphic Design - Opportunity for graphic designers to create visually appealing and unique packaging designs that stand out in the market and convey the brand's values.
3. Restaurant and Food Service - Restaurants and food service businesses can differentiate themselves by adopting chic and eco-friendly takeout packaging, enhancing the overall customer experience.