Tag Heuer is known for its premium quality watches, and have since ventured into the mobile phone industry. The brand's last release—the Meridiist—was released in 2008. Five years later it released a refreshed version entitled the Meridiist 2.
This lighter, slimmer and more luxurious phone is also more powerful than it was before. The phone is available in 10 different designs that are divided into three different styled categories: ‘Elegance,’ ‘Jewelry’ and ‘Prestige.’ These models feature a round-the-clock exclusive concierge service at your beckoning call. The press of a dedicated button will also contact a Tag Heuer representative who can provide you will all sorts of requests including dinner reservations and booking flight tickets. These persons are available for contact at any time of the day.
The actual phone features a stainless steel chassis, sapphire screen and a battery life of 28 days on a single charge. The technology is a bit behind at the moment, but perhaps there will be updates in the future. The camera is 5 MP, and the phone holds 8 GB of storage. The price of the phone is around $5,300.
Premium Fashion Smartphones
The Tag Heuer Meridiist 2 Mobile Phone is Luxurious and Chic
Trend Themes
1. Luxury Smartphones - There is an opportunity to develop premium, high-end smartphones that cater to an audience looking for luxury and style in their devices.
2. Concierge Services - Mobile devices could provide round-the-clock exclusive concierge services, allowing customers to easily make requests for various services.
3. Long Battery Life - There is a need for smartphones with long battery life. Developers could explore innovative solutions to extend battery life to meet customer demand.
Industry Implications
1. Luxury Retail - Premium fashion brands could enter the smartphone market by creating high-end, luxury smartphones that align with their brand identity and values.
2. Customer Service - There is an opportunity for companies to create mobile concierge services that enhance the customer service experience and provide a competitive edge.
3. Mobile Technology - Mobile technology companies could explore innovative solutions to improve battery life and meet customer demand for devices with longer battery life.