The super adorable 'Tacocat' toy and packaging concept by Stephani Stilwell combines all good things: fast food, cats and food with faces. The idea for Tacocat started with a word that worked as a palindrome and from there, the concept by the student at the Maryland Institute College of Art expanded into the plush personification of Tacocat and her friends, who include Hot Sauce, Mr. Churro, Chip, Chile and Lady Lime.
Running with the taco theme, packaging for the line of plush fast food friend toys takes inspiration from the kind of brown paper bags that you get when you order takeout fast food. The typographic treatment of the word "Tacocat" on the brown packaging also highlights back that it can be spelt the same way either backwards or forwards.
Takeout Toy Packaging
Stephani Stilwell's Tacocat Toys Come Packaged Like Fast Food
Trend Themes
1. Fast Food Toy Packaging - Opportunity to create innovative packaging designs for toys inspired by fast food.
2. Plush Fast Food Friend Toys - Disruptive opportunity to create a line of plush toys featuring personified fast food characters.
3. Palindromic Branding - Opportunity to incorporate palindromes into branding for a unique and memorable impact.
Industry Implications
1. Toy Manufacturing - Disruption potential in the toy manufacturing industry by introducing a new line of fast food-themed plush toys.
2. Packaging Design - Opportunity for packaging designers to create innovative and playful packaging inspired by fast food takeout bags for various products.
3. Branding and Marketing - Potential for disruptive branding and marketing strategies by leveraging palindromic elements for product names and packaging designs.