The T-Mobile Angry Birds live publicity stunt sends fowl sky-high. To promote the cellphone service provider in the Czech Republic, the company set the stage for a live reenactment of the popular iPhone app.
If you have ever wondered what a live version of Angry Birds looks like, this ad will give you an accurate idea of just how destructive these birdies can be. The company set up a booth for playing the game on the iPhone with a replicated live version nearby. The ad was a success, as many onlookers observed with amusement to see feathered friends careening into a variety of life-sized building blocks. The T-Mobile Angry Birds live made sure that no real fowl were injured during the stunt.
Flying Fowl Ads
The T-Mobile Angry Birds Live Stunt Aims High
Trend Themes
1. Live Stunts - Opportunity for brands to create engaging live stunts as a form of promotional advertisement.
2. Brand Integration - Growing trend of incorporating popular mobile apps or games into brand promotions to attract audience attention.
3. Replicated Experiences - Increasing popularity of replicating digital experiences in real life for marketing and promotional purposes.
Industry Implications
1. Telecommunications - Telecommunication companies can leverage live stunts and brand integration trends to increase brand visibility and engagement.
2. Gaming - Gaming industry can explore collaborations with brands to create immersive real-life experiences based on popular games for promotional activities.
3. Marketing and Advertising - Marketing and advertising agencies can offer services to brands interested in replicating digital experiences or organizing engaging live stunts as part of their promotional strategies.