Richardson launches its new swimwear capsule as the Summer 2020 season approaches full of men's and women's designs. The collection is made up of men's swim trunks, a printed beach bag, and a new swimsuit silhouette for women in a one piece design.
The swim trunks are offered in the colors light blue and Tonal Sand -- both of which are pastel and recall the nostalgic bliss of summertime. The trunks have a back pocket and a tie at the front for further adjustability. The one piece swim piece comes in black and white with an elastic style and logos printed throughout the straps. Rounding out the capsule is the Coal Bag and classic body suit with the "NO" graphic.
Summer-Ready Nostalgic Swimwear
Richardson Prepares for Summer 2020 With a Bold Swimwear Capsule
Trend Themes
1. Nostalgic Swimwear - Opportunity to disrupt the swimwear industry by incorporating vintage and retro design elements in swimwear collections.
2. One-piece Swimsuits - Opportunity to disrupt the swimwear industry by designing one piece swimsuits in new and innovative ways.
3. Bold Prints - Opportunity to disrupt the swimwear industry by creating swimwear with bold and unique prints, incorporating different textures and materials for customization.
Industry Implications
1. Fashion Retail - Retailers can capitalize on the nostalgia trend by offering more nostalgic swimwear options to their customers.
2. Swimwear Manufacturing - Swimwear manufacturers can benefit from incorporating more variety in their designs, such as one-piece swimsuits with new textures and materials, or bolder prints.
3. E-commerce - E-commerce platforms can tailor their offerings to cater to customers looking for summer-ready nostalgic swimwear, potentially increasing customer retention and loyalty.