UK label Mark & Spencer just launched a swim apparel line specifically designed for their Muslim consumers.
Known as the Burkini, Mark & Spencer's new swimwear range features full-length swim apparel offered in two chic designs. While one is a blue and navy design that features floral embroidery on the chest, the other is an all-black look with a multicolored paisley pattern on its shoulder. The garments cover the whole body with the exception of the face, hands and feet without compromising style or comfort.
While most pieces of swim apparel are designed to utilize as little fabric as possible, Mark & Spencer's Burkini collection is designed to protect the modesty of Muslim women.
Religious Swim Apparel
Mark & Spencer's Burkinis Cater to Muslim Customers
Trend Themes
1. Religious Swim Apparel - Mark & Spencer's Burkini collection caters to the modesty needs of Muslim women.
Industry Implications
1. Fashion Retail - Fashion retailers can tap into the growing demand for religious swimwear to cater to diverse customer needs.
2. Textile Manufacturing - Manufacturers can explore innovative fabric designs and technology to create comfortable and stylish swimwear that meets religious requirements.
3. Diverse Retail - Retailers in diverse markets can expand their product offerings and cater to the needs of Muslim consumers with religious swim apparel.