Swiftland MT is the first multi-terrain trail shoe by REI Co-op that's made with recycled and bio-based materials. This footwear design for outdoor lovers and environmentally minded consumers offers a sustainable design without compromising the style's technical features.
This foundational footwear style speaks to the varied needs of the REI Co-op customers. As Fan Zhou, REI general manager for run and footwear says, "More than half of our customers who are hikers or campers are also runners." This style in particular has the potential to support customers' journeys beyond the pavement, all the while helping them to feel good about the impact of their purchasing decisions on the planet.
The Swiftland MT trail running shoe features a 90% recycled PET FirmaKnit RUN upper, a 10% Bloom Algae TerraLoft RUN compound in midsole and a 20% recycled rubber TerraGrip™ RUN outsole.
Eco Multi-Terrain Trail Shoes
REI Co-op's Swiftland MT is Made with Recycled & Bio-Based Materials
Trend Themes
1. Sustainable Footwear - REI Co-op's Swiftland MT trail shoe highlights the opportunity for using recycled and bio-based materials in footwear design.
2. Multi-purpose Shoes - The Swiftland MT design emphasizes the potential for footwear to serve multiple outdoor needs for consumers.
3. Eco-friendly Technical Features - This trail shoe highlights the potential to incorporate environmentally sustainable features into technical footwear designs.
Industry Implications
1. Outdoor Footwear - REI's Swiftland MT design demonstrates an opportunity for incorporating sustainable materials within the broader outdoor footwear industry.
2. Sportswear - Multi-purpose and eco-friendly designs, like the Swiftland MT, showcase opportunities to innovate across the sportswear industry.
3. Sustainable Design - The Swiftland MT trail shoe is part of a growing trend in sustainable product design across a variety of industries beyond footwear and sportswear, including furniture and home goods.