Though the premiere of the new 'Wonder Woman' movie is still months away, the highly anticipated SweeTARTS x Wonder Woman collab has officially been released.
For its latest collab, the candy brand SweeTARTS teamed up 'Wonder Woman 1984.' In honor of the new DC Comics film, which is set to tentatively premiere this August, the brand created the new SweeTARTS Golden Ropes. The limited-edition candy consists of tropical-flavored golden licorice ropes that boast a soft and chewy texture on the outside and the signature SweeTARTS flavor on the inside. The new candy was inspired by the Lasso of Truth, which is Wonder Woman's secret weapon.
The new SweeTARTS x Wonder Woman Golden Ropes can now be found in grocery stores nationwide.
Superhero-Branded Licorice Ropes
The SweeTARTS x Wonder Woman Collab Features Golden Rope Candy
Trend Themes
1. Superhero-branded Licorice Ropes - Creating food products inspired by popular superheroes can tap into the trend of cross-branded collaborations and attract fans of the franchise.
2. Limited-edition Collaborations - The rise of limited-edition partnerships between brands can create unique and exclusive products that generate excitement and drive sales.
3. Influencer Marketing in the Food Industry - Collaborating with influencers and celebrities to promote food products can increase brand visibility and reach a wider audience.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the opportunity of creating licensed products tied to popular entertainment franchises to attract new customers and create buzz.
2. Entertainment and Media - The entertainment and media industry can leverage cross-branded collaborations with consumer goods companies to extend the reach and engagement of their intellectual properties.
3. Marketing and Advertising - The marketing and advertising industry can utilize influencer partnerships to create engaging campaigns that resonate with target audiences and drive product awareness and sales.