Japan's JR East Water Business and House Wellness Foods recently teamed up for an unusual collaboration that will make it possible for commuters to grab roasted sweet potato drinks from vending machines at JR East train stations.
The 'Yakiimo Dayori' beverage uses artificial flavoring to mimic the sweet taste and scent of yakiimo, also known as roasted sweet potato in Japan. The sweet potato beverage is rich in dietary fiber and Vitamin E, which makes it all the more appealing to those who are interested in more than just discovering an interesting drink flavor.
Although the bottled Yakiimo Dayori drinks are sold by vending machines across East Japan, they are available as hot beverages to keep travelers warm as the weather gets cooler, serving as a comforting, easy-to-consume alternative to soup.
Roasted Potato Drinks
JR East Train Stations' Vending Machines Dispense Sweet Potato in a Bottle
Trend Themes
1. Alternative Drinks - Roasted potato drinks are an innovative alternative to traditional beverages, providing unique flavors and health benefits.
2. Artificial Flavoring - The use of artificial flavoring to replicate the taste of roasted sweet potato presents opportunities for disruption in the food and beverage industry.
3. Convenience Snacks - Yakiimo Dayori drinks offer a quick and easy snacking option for busy commuters on-the-go, leading to potential innovations in the snack industry.
Industry Implications
1. Beverage Industry - The Roasted Potato drink trend has the potential to shake up the beverage industry, with opportunities to introduce new and unique flavors.
2. Health Food Industry - Sweet potato is a rich source of dietary fiber and Vitamin E, which makes it appealing to consumers interested in functional foods, presenting opportunities for disruption in the health food industry.
3. Vending Machine Industry - The collaboration between JR East Water Business and House Wellness Foods to sell roasted sweet potato drinks in vending machines highlights the potential for innovative partnerships in the vending machine industry.