The Dollyhouse Runway is a fashion show where Southern California Lolita clothing designers showcase their frilly collections, all captured by Damon Casarez in his latest series Sweet Lolita.
Differentiating itself from Gothic Lolita, this sweeter version is all about extremely girly frocks and cotton candy colors with big hair, big bows, and giant puffy skirts. The ribbon and lace concoctions created by the designers have the effect of making the women wearing them appear to change into young giggling girls, completely innocent and sweet. Casarez photographs all the behind-the-scenes action, showing a different side to this seemingly magical transformation.
In Sweet Lolita, Damon Cesarez shines a light on the backstage drama and the tremendous effort it takes to become a Lolita girl, and the excitement of girls getting all dressed up.
Harajuku Fashion Show Photography
Damon Casarez Covers the Dollyhouse Runway in Sweet Lolita
Trend Themes
1. Sweet Lolita Fashion - The trend of Sweet Lolita fashion is disrupting the traditional concept of gothic-inspired Lolita fashion by introducing extremely girly frocks and cotton candy colors.
2. Fashion Show Photography - The trend of fashion show photography is disrupting the traditional format of showcasing fashion collections by capturing behind-the-scenes action and showcasing the transformation process.
3. Alternative Fashion Subcultures - The trend of alternative fashion subcultures, such as the Lolita fashion subculture, is disrupting mainstream fashion by offering unique styles and emphasizing self-expression.
Industry Implications
1. Fashion Design - The fashion design industry has an opportunity to explore and cater to the growing demand for Sweet Lolita fashion, creating outfits that embrace extreme girly aesthetics and vibrant colors.
2. Photography - The photography industry has an opportunity to specialize in fashion show photography, capturing the behind-the-scenes moments and showcasing the transformative process of alternative fashion subcultures like Lolita.
3. Event Planning - The event planning industry can tap into the demand for fashion shows that showcase alternative fashion subcultures, organizing immersive experiences that highlight the creativity and self-expression of these subcultures.