The Swarovski ‘Let It Sparkle’ campaign, the latest initiative by jewelry brand Swarovski Elements, aims to engage customers by letting them bring Swarovski products to life via augmented reality technology.
Promoted on the busy streets of Rodeo Drive in Beverly Hills, California, the Swarovski ‘Let It Sparkle’ campaign comprises both in-store and mobile marketing that centers on an augmented reality app created by GoldRun. The app lets customers get a sneak peek at limited edition Swarovski products that were made in collaboration with designers like La Perla, Missoni and Stuart Weitzman, describes PSFK. In addition to its mobile component, the campaign also features a large Swarovski Elements installation, a "DNA helix-like structure" on Rodeo Drive that acts like a digital billboard, displaying holiday tweets from customers when they use the hashtag #letitsparkle.
Augmented Reality Crystallization
Swarovski ‘Let It Sparkle' Campaign Hits Rodeo Drive
Trend Themes
1. Augmented Reality in Retail - Using augmented reality technology in retail to create engaging customer experiences.
2. Collaborations with Designers - Partnering with designers to create limited edition products that drive demand.
3. Social Media Integration in Advertising - Integrating social media into advertising campaigns to increase engagement and reach.
Industry Implications
1. Jewelry Retail - Using augmented reality to showcase and sell jewelry products in physical retail settings.
2. Fashion Design - Partnering with fashion designers to create unique, limited edition products that generate buzz and demand.
3. Digital Marketing - Integrating social media into digital marketing campaigns to increase engagement and conversion rates.