SWAGO is a new brand of cologne wipes designed with humorous phrases that poke fun at those who don't smell fresh. The ultimate goal for this brand is to provide men with an alternative way to keep themselves smelling great, even after a long day of work.
There are a variety of creative wipes that state the phrase "smell like a VIP, a champ, a gentleman and a legend." The portable wipes conveniently fit into a wallet or directly in one's pocket.
This simple idea is a clever way for men to remain fresh. While women have a variety of options including wipes and lotions, SWAGO aims to help men "smell better before a meeting, date, business travel or any occasion that you find yourself without cologne wishing you had some."
Humorous Cologne Wipes
'SWAGO' is a Brand of Cologne Wipes that Keeps On-the-Go Men Smelling Fresh
Trend Themes
1. Humorous Cologne Wipes - Disruptive innovation opportunity: Develop cologne wipes with humorous phrases to provide a fun and convenient alternative for men to stay fresh.
2. On-the-go Grooming - Disruptive innovation opportunity: Create portable grooming solutions like cologne wipes that cater specifically to the needs of busy men.
3. Male Personal Care - Disruptive innovation opportunity: Explore and expand the market for personal care products designed specifically for men, such as cologne wipes.
Industry Implications
1. Personal Care Products - Disruptive innovation opportunity: Incorporate humor and convenience into personal care products, such as cologne wipes, to attract more customers.
2. Grooming and Hygiene - Disruptive innovation opportunity: Develop innovative grooming solutions, like portable cologne wipes, to meet the needs of modern consumers.
3. Men's Fragrances - Disruptive innovation opportunity: Introduce novel and convenient fragrance options for men, like cologne wipes, that bring humor and functionality together.