While Fruit Loops are comprised of fun and cheery colors, they aren’t usually thought of as fashionable. Clothing designer Swagger has decided to remedy this with their cereal shirts.
The t-shirt designs from Swagger include a brightly colored Fruit Loop tee as well as a more modest-colored Cheerio tee. The designs make me want to eat cereal, though I don’t know if that was the point. Either way, check out the cereal shirts and the rest of Swagger's Fall/Winter line above.
Fruit Loop Fashion
Swagger Adds Some Style to Breakfast Cereals
Trend Themes
1. Cereal-inspired Fashion - There is an opportunity for clothing designers to create more fashion-forward designs inspired by popular breakfast cereals, like the brightly colored Fruit Loop tee from Swagger.
2. Food-themed Apparel - The popularity of food-themed clothing opens up a disruptive innovation opportunity for designers to create apparel featuring popular food items, such as the modest-colored Cheerio tee from Swagger.
3. Playful Nostalgia - There is an opportunity to tap into the market of consumers seeking nostalgic experiences by incorporating designs inspired by childhood cereals, as seen in Swagger's Fall/Winter line of cereal shirts.
Industry Implications
1. Clothing and Fashion - The garment industry can explore innovative strategies to incorporate food-related designs into their clothing lines, as demonstrated by Swagger's cereal shirts.
2. Food and Beverage - Food and beverage companies can collaborate with clothing designers to create clothing items that promote their popular cereal brands, taking inspiration from Swagger's Fruit Loop and Cheerio tees.
3. Marketing and Advertising - Marketing and advertising agencies can leverage the trend of food-themed apparel to create engaging campaigns that appeal to the nostalgia-seeking consumer market, using designs like those found in Swagger's Fall/Winter line.