The Suzuki Dirt Bike 2011 ads cleverly show how its new two-wheelers soar high enough for racers who want to touch the sky.
The ads come in two prints; both have an avian theme featuring birds that can't fly. In order for an ostrich and penguin to experience the open horizons of the sky, they straddle Suzuki's high-performance motorcycles to gain momentum and accelerate to flying speed. The tagline reads, "For those who can't fly." These potent machines show riders how they can fly like a bird, rev up that engine and soar through the air with its brand new dirt bike models of 2011.
The Suzuki Dirt Bike 2011 ads were created by DDB advertising agency in Santiago de Chile, Chile.
Fly Motorcycle Campaigns
Suzuki Dirt Bike 2011 Ads Show You How to Soar Through the Skies
Trend Themes
1. Flying Motorcycles - The promotion of motorcycles as an alternative to flying via the utilization of their design and engineering capabilities.
2. Avian-themed Marketing - Niche advertising that focuses on animal and nature themes, tailored around the specific design and engineering of a product.
3. Alternative Transit Promotion - Promotion of a product that that piggybacks off of the desires and ideas of those who wish to fly but cannot.
Industry Implications
1. Motorcycle - Focus on marketing products in a way that emphasizes design and engineering capabilities for alternative forms of transit.
2. Outdoor Sports - Interest in the specific design and engineering of products that allow for unique outdoor experiences.
3. Marketing/advertising - Utilization of creative approaches that offer new ways of marketing products.