Hot on the heels of the sustainable, fair trade coffee movement comes ‘Eco Choco’, environmentally conscious, eco-friendly chocolate bars from confectioner Lotte.
Eco-Choco is a bit pricey at 210 yen or US$2.10 per 50 gram (1.75 oz) bar; however, by buying Eco-Choco, you can be assured of a psychologically sweet aftertaste given that you are supporting environmentally friendly farming, sustainable business practices and the protection of ecosystems and wildlife in Brazil, where the cocoa in Eco Choco comes from.
Eco-Friendly Candy
Lotte 'Eco Choco' Environmentally Conscious Chocolate
Trend Themes
1. Sustainable Confectionery - Opportunity to develop eco-friendly candy products that support sustainable farming and business practices.
2. Fair Trade Food Industry - Opportunity for fair trade food companies to expand their offerings to include eco-friendly chocolate bars.
3. Consumer Demand for Environmental Responsibility - Opportunity to cater to the increasing consumer demand for environmentally conscious candy options.
Industry Implications
1. Confectionery - Potential for confectionery companies to capitalize on the trend of eco-friendly candy by introducing their own environmentally conscious products.
2. Sustainable Agriculture - Opportunity for sustainable agriculture industry to supply eco-friendly cocoa for the production of environmentally conscious chocolate bars.
3. Environmental Conservation - Opportunity for organizations focused on environmental conservation to collaborate with confectionery companies in supporting sustainable farming and protecting ecosystems.