Contemporary brand YEW! is revolutionizing the sustainable sports wax space by using beeswax as the main ingredient in its offerings. This choice not only provides excellent performance but also supports beekeepers and helps bee colonies thrive, addressing the crucial issue of declining honey bee populations. Overall, YEW! prides itself on transparency and responsible sourcing, emphasizing the use of clean, environmentally friendly ingredients and responsibly sourced beeswax.
YEW! offers a range of sustainable sports waxes tailored for different activities, including surfing, hockey, and skateboarding. The brand calls attention to its Peppermint Overload Scented Hockey Wax which "brings a fresh scent to the [hockey] game," as well as its High Performance Warm Wax for surfing which is considerably better for the oceans than traditional waxes.
In addition to sustainable sports waxes, YEW! offers quality apparel items like hoodies.
Sustainable Sports Waxes
YEW! Emphasizes Sustainability and Performance in Its Sports Wax
Trend Themes
1. Sustainable Sports Waxes - YEW! revolutionizes the sports wax space by emphasizing sustainability and performance through the use of beeswax.
2. Responsible Sourcing - YEW! prides itself on transparency and responsible sourcing, using clean, environmentally friendly ingredients and responsibly sourced beeswax.
3. Activity-specific Waxes - YEW! offers a range of sustainable sports waxes tailored for different activities, including surfing, hockey, and skateboarding.
Industry Implications
1. Sports Wax - YEW! positions itself as a disruptive player in the sports wax industry by prioritizing sustainability and performance through the use of beeswax.
2. Natural Beauty and Skincare - The rise of sustainable sports waxes, such as YEW!'s beeswax-based offerings, presents opportunities for the natural beauty and skincare industry to explore innovative, eco-friendly ingredients.
3. Outdoor Sports Equipment - YEW!'s activity-specific waxes open up possibilities for the outdoor sports equipment industry to develop complementary products and accessories.