Alterna Haircare prioritizes planet-friendly practices with its My Hair. My Canvas. sustainable haircare collection. The capsule features 16 products that can be endlessly mixed and matched to address the specific concerns of users. Recently, the brand added three new products to its roaster—each featuring a pleasant smell and sure to deliver results.
The My Hair. My Canvas. Jelly Fix Repair Booster and the Glow Crazy Shine Booster are both high-concentrate formulations. The former works to repair hair damage and protect it from pollution, while the latter emphasizes moisture retention, shine, and smoothness. The My Hair. My Canvas. Cooly Hydration Nourishing Masque, on the other hand, effectively replenishes strands, simultaneously reducing breakage, freeze, and static.
In addition to being vegan, Alterna's sustainable haircare capsule comes packaged in 50% post-consumer recycled plastic.
Sustainable Haircare Collections
Alterna Haircare’s My Hair. My Canvas. Line is 100% Vegan
Trend Themes
1. Sustainable Haircare Products - There is an opportunity for haircare brands to develop sustainable products that prioritize planet-friendly practices and use recycled packaging materials.
2. High-concentrate Formulations - Developing haircare products with high-concentrate formulations, like Alterna Haircare's My Hair. My Canvas. Jelly Fix Repair Booster and Glow Crazy Shine Booster, can help repair hair damage and protect it from pollution.
3. Customizable Haircare Collections - Creating haircare collections with mix-and-match products can address the specific concerns and needs of users, as seen in Alterna Haircare's My Hair. My Canvas. sustainable haircare collection.
Industry Implications
1. Eco-friendly Haircare - There is a rising demand for eco-friendly and sustainable haircare products as consumers become more environmentally conscious.
2. Recycled Packaging Materials - Using recycled packaging materials in haircare products, such as 50% post-consumer recycled plastic in Alterna Haircare's My Hair. My Canvas. collection, can appeal to sustainability-minded consumers.
3. Haircare Technology - Incorporating innovative technology into haircare products, such as high-concentrate formulations and customizable collections, can provide a competitive edge in the haircare industry.