Hosted by Alisha Ellis, Senior Client Success Strategist and Gil Cohen, SVP, Client Success at Trend Hunter, our recent Sustainability Redefined webinar explored the biggest sustainability trends impacting our lives. With more consumers demanding brand transparency and calling out greenwashing, credible sustainability is now a top priority for the masses.
As consumer attitudes continue to shift, the success of sustainability market innovations depends on brands' ability to deliver goods and services that meet diverse consumer needs while also being environmentally friendly, and bettering our lives.
Featuring an in-depth, eco trend report walkthrough, Trend Hunter's Sustainability Redefined webinar can be accessed here for those who missed yesterday's live stream. To sign up for future webinar events, register on our events page for free.
Sustainability Redefined
Hosted by Trend Hunter's Alisha Ellis and Gil Cohen
Trend Themes
1. Brand Transparency - The demand for brand transparency requires disruptive innovation opportunities for sustainable packaging, waste reduction, and supply chain traceability.
2. Credible Sustainability - The need for credible sustainability presents disruptive innovation opportunities for eco-friendly products and services that positively impact consumers' lives.
3. Consumer Shifts - The shift in consumer attitudes towards sustainability creates disruptive innovation opportunities for companies to create sustainable, yet innovative, products and services.
Industry Implications
1. Packaging - Innovation opportunities lie in using sustainable and reusable materials or creating new packaging solutions that positively impact the environment and meet consumers' needs for transparency.
2. Waste Management - Innovation opportunities arise in reducing the amount of waste through new solutions and technologies that prioritize sustainability while also providing efficient and effective waste management services.
3. Retail - The retail industry has an opportunity to create sustainable products that meet consumer needs and are environmentally conscious in their supply chain, production, and distribution practices.