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The Sushi Yummi Pillow is Fit for Comfort-Seeing Foodies

I can only imagine how much delivered Japanese take-out would result from my purchase of the Sushi Yummi Pillow. Kicking back on the couch with my comfy California roll cushion, the cravings for mouthwatering nigri and maki are sure to be constant.

The NeatoShop is now selling the plushy hand roll home accessory to join the whole foodie family, which includes pillow pizza, cupcake cushions and ice-cream-sandwich plushies. Turning a daybed into a buffet, these scrumptious items remind you of some of the little pleasures in life.

The Sushi Yummi Pillow takes on the iconic cylindrical form, complete with a seaweed-coated outside, a bed of sticky white rice and a selection of avocado and what looks to be tamago, and perhaps tuna and crab. The couch potato needs not even travel as far as the kitchen.
Trend Themes
1. Food-inspired Home Accessories - Disruptive innovation opportunity: Create a line of unique home accessories inspired by popular food items to appeal to foodie consumers.
2. Plushy Hand Rolls - Disruptive innovation opportunity: Develop a collection of plushy hand roll pillows that mimic the appearance and feel of sushi, combining comfort and foodie culture.
3. Comfort-seeing Foodies - Disruptive innovation opportunity: Target the growing market of comfort-seeking foodies by creating cushions and pillows that resemble their favorite dishes, providing both comfort and visual appeal.
Industry Implications
1. Home Decor - Disruptive innovation opportunity: Introduce unique and food-inspired home decor items to cater to customers looking for unconventional and eye-catching products.
2. Fashion and Accessories - Disruptive innovation opportunity: Explore the creation of fashion and accessory items inspired by food, appealing to consumers who want to express their love for gastronomy through their personal style.
3. Consumer Goods - Disruptive innovation opportunity: Innovate in the consumer goods industry by designing and manufacturing food-inspired products, tapping into the demand for novelty and uniqueness in everyday items.

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