Susan's Custom Creepy Dolls is one website that will give you chills (if not nightmares). The ex-mortician and taxidermist has retired from her old job titles to create creepy macabre sculptures and selling them as one-of-a-kind collectible items.
Her work includes personalized gifts that include everything from science fiction characters to holiday figurines. Take a look at the gallery above to see my personal favorite, a Burt Reynolds crab.
Implications - This freaky figurine hones in on the consumer fascination with unfamiliar and disturbing images that are rarely seen in everyday life. With contemporary society being saturated with various products, companies must use this element of shock in order to gain attention from buyers. Businesses should incorporate these surprising and at times disturbing tactics to help market a product.
Macabre Figurines
An Ex-Mortician Customizes Custom Creepy Dolls
Trend Themes
1. Creepy Collectible Items - Opportunity for businesses to tap into the consumer demand for unique and macabre collectible items.
2. Personalized Macabre Sculptures - Potential for businesses to offer customized macabre sculptures as personalized gifts.
3. Shock Marketing - Businesses can embrace tactics of shock and surprise to gain attention and stand out in a saturated market.
Industry Implications
1. Custom Figurine Manufacturing - Disruptive innovation opportunity for manufacturers to create a market for creepy and customized figurines.
2. Collectibles and Memorabilia - Opportunity for businesses to cater to the demand for unique and macabre collectible items in the memorabilia industry.
3. Art and Sculpture - Artists and sculptors can explore the creation of personalized macabre sculptures as a niche market opportunity.