Surf culture is an exciting movement that has grown rapidly over the past few decades. As technology continues to evolve the sport in the form of lightweight boards, inflatable wetsuits and board-mounted cameras, it's creating more interest and gaining a larger following. Trend Hunter's Surfing Trend Report examines the multiple innovations changing the face of this extreme sport, as well as the industries it influences.
It's hard to image that surf culture can influence fashion, but in recent months, runways in New York, Paris and London have showcased collections inspired by this laid-back lifestyle. Furthermore, artists, graphic designers and especially filmmakers are using the sport as a source of inspiration, creating surreal artwork, beach-inspired designs and innovative films that grasp the attention of consumers and businesses alike.
Packed with 24 PRO Trends and over 200 examples of market analysis, this report is a must-have for companies that want to leverage trends coming out of this exhilarating industry.
Surfing Trend Report
Use Consumer-Based Data to Track Patterns in Extreme Watersports
Trend Themes
1. Tech-aided Watersports - Tech advancements have brought in innovative surfing equipment and cameras that enhance thrill and convenience during water adventures.
2. Surf-inspired Designs - Surf culture's relaxed yet stylish aesthetics have infiltrated fashion and visual arts in a big way.
3. Surfing as Inspiration - Increasingly, individuals and businesses are tapping into surfing culture's laid-back yet energetic vibe for creative endeavors.
Industry Implications
1. Water Sports Equipment - Incorporating tech advancements to enhance safety, comfort, and performance can potentially disrupt this industry's market share.
2. Fashion and Apparel - Leveraging vintage surf styles and creating new clothing lines that cater to surfers could open new markets and disrupt fashion design trends.
3. Creative Media Production - Embracing surfing culture as a source of inspiration could lead to the creation of unique and engaging content that disrupts the traditional media production sector.