The Supreme Fall/Winter 2012 catalog showcases the brand's latest collection of effortlessly cool sportswear styles. From camouflaged prints to baseball style varsity jackets, this eclectic menswear line showcases tons of hipster-approved pieces.
The edgy lookbook stars pro skateboarder and photographer Jason Dill who is rough and rugged in a mix of layered casuals, vivid hues and sporty silhouettes. From its modern take on 80s Cosby-inspired knits to a versatile range of outerwear looks, this eccentric advertorial embraces both form and function.
Having fun with prints, the Supreme Fall/Winter 2012 collection highlights a retro rockabilly aesthetic. This visual concept is played up with vintage cars, patriotic icons, animals and other off-kilter imagery showcased on the brand's bold textiles.
Eccentrically Rugged Outerwear
The Supreme Fall/Winter 2012 Collection is Effortlessly Cool
Trend Themes
1. Eccentric Prints - Disruptive innovation opportunity: Explore innovative printing techniques to create unique and eye-catching designs.
2. Retro Rockabilly Aesthetic - Disruptive innovation opportunity: Combine vintage style with modern materials for a fresh take on classic fashion.
3. Versatile Outerwear Range - Disruptive innovation opportunity: Develop multi-functional outerwear that combines style and functionality in innovative ways.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate technology into fashion design to create interactive and futuristic garments.
2. Textile - Disruptive innovation opportunity: Experiment with sustainable and eco-friendly materials to create environmentally conscious fashion products.
3. Printing - Disruptive innovation opportunity: Develop advanced printing technologies to enhance the quality and creativity of textile designs.