A simple task like walking the dog or dragging a suitcase with wheels is occasionally looked upon as a cumbersome chore, as pictured in these Supradyn Vitamins ads. The tagline for the campaign reads, "Without energy, everything feels harder," making sense of the unusual images framed within the two prints.
The Bayer AG advertising agency wished to highlight how much of an effect nutrition can have, even when it concerns a subtle imbalance of the vitamins and nutrients created when a person misses elements of an otherwise healthy diet. Given the use of the eye and the retinal flip in these ads, the message should really read that "everything looks harder," because the play on perception suggests that a tired person may hallucinate an elephant instead of his dog, and a heap of bricks instead of his luggage.
Skewed Perception PSAs
These Supradyn Vitamins Ads Picture the Unhealthy Alternative
Trend Themes
1. Nutrition Awareness Psas - Creating PSAs that highlight the effects of nutrition on daily activities can disrupt the vitamin and supplement industry.
2. Perception-altering Ads - Using creative ads that play on perception can disrupt traditional advertising methods.
3. Vitamin and Supplement Education Campaigns - Developing campaigns that educate consumers on the importance of proper vitamin and nutrient intake can disrupt the healthcare industry.
Industry Implications
1. Vitamin and Supplement - The vitamin and supplement industry can utilize these PSAs to raise awareness and promote their products.
2. Advertising - The advertising industry can benefit from experimenting with different creative concepts to disrupt the market.
3. Healthcare - The healthcare industry can benefit from implementing education campaigns around nutrition to promote overall wellness.