January 15th is the birth date of Martin Luther King Junior, and to celebrate that day, the Supra Vaider 'MLK' was created in honor of the iconic activist.
The Supra Vaider MLK has a slick design that sticks with the brand's classic looks with a few twists. The upper largely consists of black accented by a gold trim around the tongue, eyelets and the crown logo on the side. It's a fairly minimalist shoe, but the less is more concept in this case works. Supra has also included the SUPRAFOAM midsole for foot impact resistance and optimal flexibility. There's also extra heel protection and a high memory polyurethane insole for comfort.
It's surprising that there aren't any designs that reference Martin Luther King Jr., but it's a stylish shoe nonetheless.
Activist Birthday Kicks
Supra Vaider 'MLK' Celebrates the Iconic Figure's Life
Trend Themes
1. Activist Tribute Shoes - Creating shoes to celebrate iconic activists presents an opportunity for footwear companies to expand their market and honor history.
2. Minimalist Design - Minimalist designs that incorporate intricate accents present a disruption to traditional shoe designs and offer a fresh take on classic looks.
3. Social Awareness Products - Incorporating social awareness into products provides an opportunity for companies to make a statement and cater to socially conscious consumers.
Industry Implications
1. Footwear - Footwear companies can capitalize on the opportunity to expand their market by creating activist tribute shoes, thus honoring history and potentially attracting new customers.
2. Fashion - The incorporation of social awareness into fashion products provides an opportunity for companies to make a statement and cater to socially conscious consumers.
3. Activism - Creating products to honor and celebrate iconic activists allows for an opportunity to further their message through a different medium and connect with like-minded individuals.