Beer and sneakers are my two most favorite things in this world; so needless to say I was more than a little excited when I saw the SUPRA Beer Pack. SUPRA is shouting out Los Angeles-based apparel shop 413 with their latest shoe pack inspired by American brewing.
The SUPRA Beer Pack features two high tops: a gray Cuttler and a navy blue Thunder. The navy blue Thunder is meant to symbolize the strong and full taste of American beers while the gray Cuttler pays homage to America's famous light beers. Only 413 pairs of each shoe are set to be released with each pair individually numbered on the inside of the tongue. If you're looking for a new pair of bar shoes, I'd definitely recommend checking out SUPRA's latest creation.
Brewtastic Shoe Sets
The SUPRA Beer Pack is Inspired by American Brewing
Trend Themes
1. Beer-inspired Footwear - Opportunity for footwear companies to collaborate with the beer industry and create unique footwear designs inspired by different types of beer.
2. Limited Edition Releases - Opportunity for companies to create a sense of exclusivity and drive consumer demand by releasing limited edition products like these SUPRA Beer Pack shoes.
3. Brand Collaborations - Opportunity for brands to collaborate with each other and create unique products that appeal to their shared target market, like SUPRA teaming up with 413 apparel shop for this beer-inspired shoe pack.
Industry Implications
1. Footwear - Footwear brands can capitalize on the trend of combining two popular interests (beer and footwear) and offer unique and limited edition products for their customers.
2. Beer - The beer industry can collaborate with footwear brands to promote their products in a new and creative way, by inspiring unique footwear designs based on the taste and style of their beers.
3. Fashion and Apparel - Fashion and apparel companies can take advantage of the trend of limited edition releases and collaborate with other brands to create exclusive and unique products that resonate with their target market.