Qeelin is one of China’s first luxury jewelry brands. With the Chinese well known for their strong superstitions, it should come as no surprise that Queelin's first collection is inspired by the Wulu.
The wulu is a fruit which has a rough figure 8 shape and was used as a gourd throughout ancient times. While I personally love the concept of this piece, I am not bowled over by its design. I shall reserve my judgment until I see future collections.
For now, here is more on the wulu:
Superstitious Jewelry
Wulu-Inspired Collection From Qeelin
Trend Themes
1. Superstitious Jewelry - There is potential for a new trend of luxury jewelry inspired by superstitious beliefs.
2. Cultural Inspirations for Luxury Goods - Inspirations from traditional cultural symbols could be a new trend for luxury goods.
3. Luxury Goods in Asia - Luxury brands utilizing cultural inspirations could gain market share in Asia.
Industry Implications
1. Luxury Jewelry - Luxury jewelry brands could explore new inspirations from cultural symbols to engage customers.
2. Fashion and Accessories - Fashion and accessory brands could look beyond typical designs and find inspiration from traditional beliefs to create unique and culturally significant products.
3. Retail and E-commerce - Retailers and e-commerce platforms could feature culturally inspired products to meet the demand of consumers interested in traditional symbols with a modern twist.