Superdrug, a leading UK-based health and beauty retailer, has teamed up with TikTok to launch a new in-store activation called #SuperShow.
The #SuperShow will take the form of a talent show designed to connect Superdrug stores with TikTok users. The competition will see participants take on three unique challenges, each of which draws inspiration from a specific Superdrug product. The challenges will be completed in designated "Creator Booths," where participants can film their own content while in-store at various Superdrug locations.
"Superdrug has embraced TikTok over recent years with our store teams immersing themselves in content creation and their own local accounts, so we are thrilled to have even more of a presence on the app and bring the #SuperShow talent search to our customers," said Superdrug head of marketing, Gemma Mason.
In-Store TikTok Talent Shows
Superdrug and TikTok Launch an In-Store Talent Show Called #SuperShow
Trend Themes
1. In-store Talent Shows - Retailers can partner with social media platforms to create in-store talent shows, connecting with customers and leveraging user-generated content.
2. Branded Challenges - Brands can inspire user-generated content by creating branded challenges on social media platforms, creating engagement and interaction with their products.
3. Localized Social Media Accounts - Businesses can empower their employees to create and manage localized social media accounts, giving them the ability to create unique content and increase engagement with customers in their area.
Industry Implications
1. Retail - Retailers can partner with social media platforms to create in-store experiences that encourage customer engagement and generate user-generated content.
2. Beauty - Beauty brands can leverage social media platforms to create branded challenges that showcase their products and inspire user-generated content.
3. Marketing - Marketers can utilize localized social media accounts to increase engagement with customers in specific geographic areas and boost brand awareness in specific regions.