The Meta Supermarket Tote by Balenciaga is incredibly interesting and stylish. For the silhouette of the offering, the luxe fashion house goes experimental and reuses images from its Fall/Winter 2018 lookbook. In a way, this is a brilliant form of identity building as the brand is referring to archival near-past collections. It ultimately strengthens the label's identity and reinforces it by allowing new products to call out marketing materials or past collections in a direct manner.
The Meta Supermarket Tote is made available in two colorways — a red and blue iteration and a combination of green and black. The bag is adorned with imagery that embraces the magazine cover layout.
Balenciaga's clever venture is made from premium calfskin and retails for a whopping $1,790 USD.
Photoshoot-Boosting Luxe Supermarket Totes
Balenciaga's Design Takes Cues from the Fw 18 Lookbook
Trend Themes
1. Experimental Reuse of Images - Opportunity for brands to repurpose visuals from past collections to create unique and meaningful products.
2. Direct References to Past Collections - Opportunity for brands to reinforce their identity and create a stronger connection with customers by incorporating past marketing materials.
3. Magazine Cover Layout Design - Opportunity for brands to mimic magazine cover layouts in their product designs for a trendy and eye-catching aesthetic.
Industry Implications
1. Fashion - Fashion brands can explore the use of experimental image reuse and direct references to past collections to create innovative and identity-building products.
2. Luxury Goods - Luxury brands can incorporate magazine cover layout designs in their product offerings to attract customers with a trendy and stylish appeal.
3. Retail - Retailers can showcase exclusive products with unique design elements like experimental image reuse and direct references to past collections to attract customers and enhance brand identity.