Catherine Loewe, Hanne Gaby Odiele and Lindsey Wixson star in "My Market Day", a couture-clad supermarket editorial for the pages of Vogue Japan. Outfitted by Anna Dello Russo, the image series is reflective of the editor's bold style aesthetic that literally embodies her "more is more" manifesto.
This photoshoot is lensed inside a supermarket and also features newcomers Mariano Ontaro and Alessio Pozzi. Vogue Japan's "My Market Day" supermarket editorial is featured in the publication's October 2014 edition and is captured by famed photographer Giampaolo Sgura. Hair and makeup for the image series is courtesy of Andrew Guida and Jessica Nedza.
Fashions featured in the shoot include looks from Moschino, Saint Laurent and Just Cavalli among other names.
Eccentric Supermarket Editorials
Vogue Japan's My Market Day Story is Styled by Anna Dello Russo
Trend Themes
1. Supermarket Editorials - Disruptive innovation opportunities could include incorporating fashion elements into everyday settings to create unique and visually striking marketing campaigns.
2. Bold Style Aesthetic - Disruptive innovation opportunities may arise by challenging traditional fashion norms and pushing the boundaries of personal style.
3. Couture-clad Photoshoots - Disruptive innovation opportunities could involve merging high fashion with unconventional locations to create captivating and unexpected visuals.
Industry Implications
1. Fashion Industry - The fashion industry can explore disruptive innovation by creating visually stunning and unconventional photoshoots to catch consumers' attention.
2. Marketing and Advertising Industry - Disruptive innovation can be achieved by leveraging unique and unexpected settings, like supermarkets, to create memorable advertising campaigns.
3. Publishing Industry - Incorporating bold fashion editorials in publications can attract attention and create disruptive innovation opportunities within the publishing industry.