The Supermalt Ginger Beer has been announced by Royal Unibrew as a new non-alcoholic beverage for consumers that is refreshing, zesty and perfect for any style of consumption.
Capable of being drank on its own or mixed with alcohol, the ginger beer comes packaged in glass bottles and cans that have been chromatically branded to make it instantly recognizable on store shelves. The drink comes as one of a growing number of non-alcoholic soda options for adults that are looking to avoid beers, wines and cocktails.
Explaining the new Supermalt Ginger Beer, Royal Unibrew UK Trade Marketing Manager Neil Lunn said, "Following a period of extensive research, we identified that many Supermalt fans also enjoyed the energising taste of ginger beer and with our experience in soft drink production, this category offered a natural step to allow us to expand our core Supermalt portfolio as well as welcome new consumers to the brand. Made using natural ingredients, ginger beer by Supermalt is a delicate match of sweet and spicy notes, delivering an exceptional taste and delightful warming sensation."
Lemongrass-Infused Ginger Sodas
The Supermalt Ginger Beer is Made from Natural Ingredients
Trend Themes
1. Non-alcoholic Soda Options - The growing number of non-alcoholic soda options for adults presents an opportunity for new beverage companies to enter the market and cater to consumers looking for refreshing alternatives to alcoholic drinks.
2. Chromatically Branded Packaging - The use of chromatically branded packaging in the beverage industry offers an opportunity for companies to create visually striking products that instantly stand out on store shelves, attracting consumer attention and driving sales.
3. Natural Ingredients in Beverages - The emphasis on natural ingredients in beverages creates an opportunity for companies to develop and market drinks that cater to health-conscious consumers who prioritize clean labels and wholesome products.
Industry Implications
1. Beverage Manufacturing - The beverage manufacturing industry can take advantage of the demand for non-alcoholic soda options by introducing new products that cater to consumers' desires for refreshing, flavorful, and alcohol-free drinks.
2. Packaging Design - The packaging design industry can capitalize on the trend of chromatically branded packaging by offering innovative and visually appealing packaging solutions that help brands create a strong presence on store shelves.
3. Health and Wellness - The health and wellness industry can tap into the trend of natural ingredients in beverages by developing and promoting drinks that align with consumers' desire for healthier options and transparency in product ingredients.